Our business is built on innovation, and the fuel for that innovation is market insight. What are consumers interested in? What are they thinking about? What are their concerns and aspirations?
We answer questions like these, and help translate them into food products and solutions that help our customers win.
We’re currently monitoring five macro global trends.
Household budgets under more pressure
90% of Europeans and Australian’s are extremely/quite concerned about the impact of inflation on their household budgets (Global Data)
Consumers are seeking value for money but quality, value added and premium tiers are still very important.
Personalised, holistic health
During the pandemic consumers focused on their personal health and reassessed their priorities, raising the importance of a healthy diet.
42% of Europeans and 45% of Australians are concerned about their personal health as a result of the pandemic (Global Data).
The definition of health has also expanded to include mental wellness leaving consumers looking for a more holistic and personalised approach to achieving their health goals.
When I need it, how I need it and where I want it
63% Europeans and 62% Australians consumers still buy groceries on line as the channels convenience remains attractive to consumers (Global Data)
97% of European consumers are still scratch cooking at home, 15% have started doing this, 18% claim to be doing this more frequently and only 1% have stopped (Global Data)
Consumers are looking for helpful cheats in meal preparation, inspiration and planning.
Fragile future prioritising sustainability
It is predicted that Eco-Active consumers will become 50% of the global population by 2030 (Kantar).
Consumers are prioritising their sustainability goals but over half of UK consumers still don’t feel empowered that their personal actions can make a difference (Global Data).
Consumers need guidance and support to enable them to make more sustainable choices.
Redefining indulgence and treat in and out of the home
Many consumers will continue to spend more time at home due to changed working practices, economic pressures or hyper-nesting all requiring home entertainment solutions.
57% of European consumers and 53% of Australian consumers are considering eating out less in the next 3 months(Global Data).
Consumers are looking for indulgent treats in the home to replace the out of home experience.